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Shopping Mall
GLA: ~200,000 - 800,000 SF
Trade Area: ~3-15 miles
Number of Tenants: 2+ anchors; 30-80 tenants, occasionally including pads
- Typically composed of department store anchors flanked by wings of enclosed inline retail
- Usually tenanted by mass market national chain stores but have been re-tenanted by discount stores and local businesses in underperforming markets
- With correct market conditions, many dying malls have been retrofitted, repurposed, or redeveloped
Plaza Fiesta
Plaza Fiesta transformed to better serve the growing Latinx community in the Chamblee suburb of Atlanta through a thoughtful reprogramming, renovating, and repurposing strategy.
Crafting an authentic experience
Between 1996 and 2000, Dekalb County, where Chamblee is located, saw a 230% increase in its Hispanic population. With few retail experiences catering to this community's unique cultural needs and wants, the Legaspi Company thoughtfully considered the desired experiences and redesigned Plaza Fiesta.The refreshed ambiance resembles a traditional shopping experience, complete with colorful murals and a plaza-like set-up with various open stalls throughout the space. Tenants include everything from small food markets to clothing shops, along with everyday necessities like a barber and orthodontist. A selection of retailers, such as Planet Fitness, were maintained to allow the center to continue serving as wide a range of community members and community needs as possible.
